How Staging Your Home Well Impacts Its Value

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For more than 20 years, the benefits of staging a home have been well documented. Numerous studies show that staging helps sell a home faster and for a higher price. According to the National Association of REALTORS®, 88 percent of homebuyers start their search online, forming impressions within three seconds of viewing a listing. When a home is well staged, it photographs well and makes the kind of first impression that encourages buyers to take the next step.

Studies also indicate that buyers decide if they’re interested within the first 30 seconds of entering a home. Not only does home staging help to remove potential red flags that can turn buyers off, it helps them begin to imagine living there. Homes that are professionally staged look more “move-in ready” and that makes them far more appealing to potential buyers.

According to the Village Voice, staged homes sell in one-third less time than non-staged homes. Staged homes can also command higher prices than non-staged homes. Data compiled by the U.S. Department of Housing and Urban Development indicate that staged homes sell for approximately 17 percent more than non-staged homes.

A measurable difference in time and money

In a study conducted by the Real Estate Staging Association in 2007, a group of vacant homes that had remained unsold for an average of 131 days were taken off the market, staged, and relisted. The newly staged properties sold, on average, in just 42 days, – which is approximately 68 percent less time on the market.

The study was repeated in 2011, in a more challenging market, and the numbers were even more dramatic. Vacant homes that were previously on the market for an average of 156 days as unstaged properties, when listed again as staged properties, sold after an average of 42 days—an average of 73 percent less time on the market.

Small investments, big potential returns

Staging is a powerful advantage when selling your home, but that’s not the only reason to do it. Staging uncovers problems that need to be addressed, repairs that need to be made, and upgrades that should be undertaken. For a relatively small investment of time and money, you can reap big returns. Staged properties are more inviting, and that inspires the kind of peace-of-mind that gets buyers to sign on the dotted line. In the age of social media, a well-staged home is a home that stands out, gets shared, and sticks in people’s minds.

What’s more, the investment in staging can bring a higher price. According to the National Association of REALTORS, the average staging investment is between one percent and three percent of the home’s asking price, and typically generates a return of eight to ten percent.

In short, less time on the market and higher selling prices make the small cost of staging your home a wise investment.

Interested in learning more? Contact your real estate agent for information about the value of staging and referrals for professional home stagers.

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Home Staging Tips

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DIY Home Staging Tips:

With a little time, effort and imagination, you can stage your home to showcase its best features, sell it faster and get top dollar.

Clean up, pare down, and toss out: By simply getting rid of excess furniture and clutter, you can make any room look larger and more inviting.

Make it professional, not personal: Remove family photos, mementos and other personal items from the space. This not only eliminates clutter, it helps potential home buyers envision their lives in the space.

Re-purpose rooms: Do you have a “junk” room? You can transform a liability into an asset by turning an underused space into a reading nook, a craft room, a yoga studio or a home gym. Just clean it up, add a coat of paint, some furniture and the right accessories.

Lighten up: Light, airy rooms look bigger and more welcoming. You can create a pleasing effect by using the right wattage bulbs and multiple light sources. The right window treatments can also have a big impact. Choose fabrics that are light and gauzy, rather than dark and heavy.

Try a little color: Paint is the cheapest, easiest way to update your home. Stick with warm, natural hues, but try darker colors for accent walls and to highlight special features. You can give old furniture new life with a coat of shiny black paint—and freshen up the front door with a bold, cheerful color.

Add some decorative touches: Art, accessories, plants and flowers breathe life into a home. Make rooms more inviting with accessories that are carefully grouped, especially in threes. Pay attention to scale, texture and color. Bring the outdoors in with plants and flowers.

Picture-Perfect Staging:

When it comes to looking for a home most people start on the internet. The photos in your property listing can make a powerful first impression. According to a recent Wall Street Journal article, professional photos can increase home views up to 61%. Make sure your home is “ready for its close-up” by following these simple guidelines before the photographer shows up.

For exterior photography:

·         Make sure no cars are parked in front of your house or in your driveway.

·         Sidewalks and streets should be cropped out

·         There should be up-close and angled shots, as well as long shorts that emphasize space.

·         Clear away or trim vegetation blocking the front door or path to the door.

·         Make sure lawns are mowed, hedges clipped, etc.

·         Remove evidence of pets.

·         Put away children’s toys.

·         If you are selling a condo or town home, such amenities as tennis courts, a gym, a garden patio or clubhouse should be photographed.

For interior photography:

·         Make sure your house is spotless, windows are clean and rooms are decluttered.

·         Repair all visible damage, e.g., bad water stains, gouges, chipped paint.

·         Drapes and blinds should be open and lights on.

·         Remove trash cans, close toilet seats.

·         Use floral arrangements in kitchens and dining rooms.

·         Make sure that interesting details and attractive features—e.g., wood floors, a carved mantel, marble counter-tops and ornamental tile backslashes, etc. – are photographed.

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