That’s how New Belgium Brewing Company describes its annual Tour de Fat. This massive costumed bike parade is happening on Saturday, August 24th. Always a lively, fun atmosphere, thousands of cyclists take to the streets in a mix of bikes and costumes. There is also a spirit of giving tied to the event- this is a celebration with a cause. Local non-profits benefit from a portion of the beer sales. This year’s featured non-profits include Bike Fort Collins, Overland Mountain Bike Association, Fort Collins Bike Co-op and Send Town Bike Club.

The bike parade will start at 9:30am at City Park and loops Mountain Avenue until 11:30am. The party continues at New Belgium which will open at 11:00am. Expect a variety of music (Shady Oaks and PhatJazz) entertainment, contests and games. A variety of food trucks will offer food for purchase.

Another highlight is the giveaway of a limited edition New Belgium Cruiser Bike. You can enter to win here.

While Fort Collins is the birthplace of Tour de Fat, the event has expanded to Denver, San Diego, and Minneapolis, bringing its unique blend of bikes, beer, and fun to a wider audience.

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