Fall Perspectives 2018: Our Pledge To You

Change is afoot. We suppose it always is, but doesn’t it all seem to come at us so much faster in today’s world? We see change all around us. Just consider, for a moment, how much technology has changed our lives thanks to innovators like Uber, Google, and Apple, to name a few. Technology has also changed the way we do real estate.

The real estate world is a complex environment that most of us only travel once every 10 years. This infrequency, coupled with the ever-changing laws and emotional toll, makes it very hard for most of us to navigate. That’s why we rely on a professional. Even those of us who live and breathe real estate every day use a Windermere agent to conduct our personal transactions.

Thanks to technology, certain aspects of the real estate process that were once difficult are now very easy, like searching for a home. Within minutes of a property being listed, it’s fed to websites all over the world for potential buyers to see. Information about neighborhoods, schools, and home values are also readily available online to help buyers make smart decisions.

There’s no doubt that real estate will continue to benefit from technology, but we’re concerned about the companies that are beginning to look at consumers less as people and more as data that can be generated and shared for monetary gain.

At Windermere, our agents don’t treat their clients like data points being fed into an algorithm; they know them on a personal level. They help buyers make one of the biggest financial and emotional decisions of their lives. They help sellers understand the nuances of the market so they can get top dollar for their home. They are experts in neighborhoods, market trends, contracts, and negotiations. They treat their clients with respect and compassion. And they care deeply about their local community.

As the saying goes, the more things change, the more they stay the same. Real estate is the perfect example of that. Technology will continue to change and improve how people buy and sell homes, but our pledge to you is that it will never replace what has always mattered most to us: relationships.

 

– OB JACOBI, JILL JACOBI WOOD, AND GEOFF WOOD

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Windermere Real Estate Hits Refresh Button on Company Brand

When you’ve been in business for 46 years, you learn that one of the keys to being successful is knowing when it’s time to spruce things up – and that’s exactly what we’ve done with the Windermere brand. We knew we didn’t need an entire brand overhaul, but a little facelift was definitely in order.

It all started in the spring of 2017 when we launched Windermere’s ultra-luxury marketing brand, W Collection. The development of that program and its visual identity caused us to take a step back and look at how the primary Windermere brand and all of its sub-brands worked together as a cohesive unit.

The result was a 12-month process that saw every element of the Windermere brand updated to reflect a more modern look and feel. Everything from signage to business cards, marketing materials, and the Windermere website now features our new and improved brand. For a complete look, please visit windermererefresh.com.

May 1 marks the official launch of the refreshed Windermere brand; to commemorate this major company milestone, we produced a video that visually embodies our core values of professionalism, relationships, collaboration, and community.

We’re incredibly proud of the refreshed Windermere brand and thankful that we’ve been able to serve communities up and down the West Coast for the past 46 years.

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Windermere and Zillow Economists Come Together To Discuss Housing

Earlier this week, nearly 200 Windermere brokers came together at Windermere’s monthly luxury breakfast at Overlake Golf Club in Medina, WA. The featured speakers were Windermere Chief Economist, Matthew Gardner, and Zillow Senior Economist, Skylar Olsen. Matthew interviewed Skylar on a number of topics related to the housing market and economy, including interest rates, inventory levels, Millennials, and where they predict Amazon will open their second headquarters (they both are betting on Austin, TX).

The two economists discussed the overall health of the housing market. Both predict sales to soften a little this year, but still remain strong overall. When asked about interest rates, Skylar stated that she believes they will land just below 5 percent by the end of 2018 and rise to around 6 percent by early 2019. They noted that luxury home prices have slowed a little in certain cities, with the exception of places like Seattle and San Francisco, where the economies and job growth are very strong.

On the opposite end of the spectrum, Matthew and Skylar addressed first time buyers – and more specifically – Millennial home buyers. Both say this generation will play an increasingly important role in the health of the housing market, but their biggest obstacle is saving enough money for a down payment. Skylar stated that more than 25 percent of first time buyers end up borrowing from the “bank of Mom and Dad” in order to be able to afford a home. With rapidly rising prices in many cities across the US, both agree that there probably isn’t much relief in sight in the near term for these buyers.

It was an honor to have two such well-respected economists on hand to provide their insights into the housing market. For more information about Matthew Gardner, and to read his analysis of regional markets throughout the Western. U.S., please visit: https://www.windermere.com/economics.

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